Jewelery Online
When Buying a Diamond Starts With a Mouse…
Blue Nile Jewelery allow you to ‘build’ your own rings, earrings and pendants online as well as buy ready made gifts from their signature collection.
Vadon, who owns Blue Nile is reported to have started the site after walking into Tiffany’s to buy a ring and leaving empty handed, and annoyed by the snooty service that left him intimidated and frustrated. Last year, Blue Nile outsold Tiffany’s in engagement rings.
Vadon believes strongly in customer service and is reported to personally listen to customer service calls to learn how to improve his company.
When they first opened for business in Canada, Blue Nile partnered with the Chapters Indigo Cole Group and marked the first time customers in Canada would be able to take advantage of the unique benefits of Blue Nile`s award-winning website and customer service.
Blue Nile has built a reputation for providing the highest quality diamonds and fine jewelry at prices that provide tremendous value compared to traditional retail. The company`s unique approach to selling jewelry, emphasizing in-depth product education, a no-pressure commission-free environment, and an extensive selection of more than 55,000 certified diamonds, places consumers in control of the purchasing process.
Blue Nile offers a wide-range of products in Canada including loose diamonds as well as engagement rings (solitaire and three-stone rings), diamond stud earrings, diamond solitaire pendants, and men`s and women`s wedding bands. Blue Nile`s “Build Your Own” application enables consumers to customize engagement rings, earrings and pendants to their specifications. In the “Build Your Own Ring” application customers can choose from classic solitaire settings, settings with sidestones, and three-stone settings. Pendants can be designed using classic solitaire pendant settings and three-stone pendant settings.
“Blue Nile offers tremendous value to consumers as a result of our unique business model,” said Mark Vadon, CEO of Blue Nile. “Consumers are excited to finally be in control of the fine jewelry shopping process and have quickly become loyal Blue Nile customers because of the unique advantages we provide. We`re excited to introduce the same benefits to customers in Canada through our relationship with the leading Canadian ecommerce destination, chapters.indigo.ca.”
“Our unique partnership with leading online jeweler Blue Nile is just one more way that chapters.indigo.ca delivers on its mission to offer Canadians the best in online retail experiences,” said Jonathan Ehrlich, Senior Vice President Online, of Indigo Books & Music Inc.

